{"id":12,"date":"2026-03-16T10:10:21","date_gmt":"2026-03-16T10:10:21","guid":{"rendered":"https:\/\/bearstrategy.nl\/?page_id=12"},"modified":"2026-05-12T08:42:04","modified_gmt":"2026-05-12T08:42:04","slug":"over-bear","status":"publish","type":"page","link":"https:\/\/bearstrategy.nl\/index.php\/over-bear\/","title":{"rendered":"Over Tess Bruinsma"},"content":{"rendered":"\n<p class=\"has-custom-color-2-color has-text-color has-link-color has-cormorant-garamond-font-family has-xx-large-font-size wp-elements-1 wp-block-paragraph\"><strong>Tess Bruinsma<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ik ben gefascineerd door wat organisaties weerhoudt om te presteren zoals ze het bedoeld hebben. Zelden zit het in de mensen, maar in de omgeving: de richting die niet helder genoeg is, de keuzes die niet scherp genoeg zijn, of het ritme dat ontbreekt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dat zag ik al vroeg. Als paramedicus leerde ik in minuten de kern van een situatie zien. Later, in commerci\u00eble en leidinggevende rollen binnen tech, leerde ik hetzelfde op organisatieniveau. Ik bouwde systemen, ontwierp structuren en begeleidde groei in een organisatie die zichzelf steeds opnieuw moest uitvinden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dat vormde mijn kijk. Analytisch om patronen te zien die anderen missen. Pragmatisch om het direct bruikbaar te maken. Menselijk om mensen erin mee te krijgen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2025 richtte ik BEAR Strategy op. Vanuit \u00e9\u00e9n overtuiging: prestaties zijn geen kwestie van harder werken, maar van een ontwerp dat klopt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Performance by design.<\/strong><\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/bearstrategy.nl\/wp-content\/uploads\/2026\/05\/BEAR-website-foto11-819x1024.png\" alt=\"\" class=\"wp-image-564\" srcset=\"https:\/\/bearstrategy.nl\/wp-content\/uploads\/2026\/05\/BEAR-website-foto11-819x1024.png 819w, https:\/\/bearstrategy.nl\/wp-content\/uploads\/2026\/05\/BEAR-website-foto11-240x300.png 240w, https:\/\/bearstrategy.nl\/wp-content\/uploads\/2026\/05\/BEAR-website-foto11-768x960.png 768w, https:\/\/bearstrategy.nl\/wp-content\/uploads\/2026\/05\/BEAR-website-foto11.png 1122w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><br><br><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\" style=\"margin-top:var(--wp--preset--spacing--20);margin-right:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--20)\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"550\" src=\"https:\/\/bearstrategy.nl\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-11-om-13.34.00.png\" alt=\"\" class=\"wp-image-566\" style=\"border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;aspect-ratio:1.4474168847533198;width:181px;height:auto\" srcset=\"https:\/\/bearstrategy.nl\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-11-om-13.34.00.png 796w, https:\/\/bearstrategy.nl\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-11-om-13.34.00-300x207.png 300w, https:\/\/bearstrategy.nl\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-11-om-13.34.00-768x531.png 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\" style=\"margin-top:var(--wp--preset--spacing--20);margin-right:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--20)\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"516\" src=\"https:\/\/bearstrategy.nl\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-11-om-13.33.24.png\" alt=\"\" class=\"wp-image-565\" style=\"border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;aspect-ratio:1.5892933163048106;width:194px;height:auto\" srcset=\"https:\/\/bearstrategy.nl\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-11-om-13.33.24.png 820w, https:\/\/bearstrategy.nl\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-11-om-13.33.24-300x189.png 300w, https:\/\/bearstrategy.nl\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-11-om-13.33.24-768x483.png 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tess Bruinsma Ik ben gefascineerd door wat organisaties weerhoudt om te presteren zoals ze het bedoeld hebben. Zelden zit het in de mensen, maar in de omgeving: de richting die niet helder genoeg is, de keuzes die niet scherp genoeg zijn, of het ritme dat ontbreekt. Dat zag ik al vroeg. Als paramedicus leerde ik [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bearstrategy.nl\/index.php\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bearstrategy.nl\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bearstrategy.nl\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bearstrategy.nl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bearstrategy.nl\/index.php\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":18,"href":"https:\/\/bearstrategy.nl\/index.php\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":587,"href":"https:\/\/bearstrategy.nl\/index.php\/wp-json\/wp\/v2\/pages\/12\/revisions\/587"}],"wp:attachment":[{"href":"https:\/\/bearstrategy.nl\/index.php\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}